HiPNOTT Records was founded in 2009 by hip hop blogger Kevin Nottingham (of KevinNottingham.com) in an effort to release good music by artists that deserve to be heard. Currently a digital only label, HiPNOTT Records is backed by Soulspazm Digital for digital distribution. This is the first instance of a hip hop blogger branching out to form an independent label.

HiPNOTT Records’ goal is to continuously build their artists’ resumes and consistently develop an image that hip hop will have no choice but to admire. With Kevin Nottingham at the helm, a man who certainly respects the past, present, and future of the genre, it is hard to deny the capability of reaching these goals amongst others.