To celebrate today’s release of their HiPNOTT debut, The Panic Button, Detroit duo The Regiment unveil the music video for their Apollo Brown-produced hit, “Battle Cry”, directed by Leo J. Brown.
ABOUT THE PANIC BUTTON:
New York City may be the birthplace of hip hop, but some may say Detroit is where it currently lives. Long known for its roots in R&B and Soul, the city of Motown has more recently bred some of today’s hottest hip hop performers such as J Dilla, Eminem, eLZhi, Black Milk and Guilty Simpson. Enter The Regiment, and their latest album The Panic Button.
“The definition of a Panic Button is ‘a button to push in order to summon help in case of an emergency’. This album plans to do just what its title infers. According to hip hop fans, the state of hip hop has been called everything from mediocre to outright dead. It’s in a state of emergency. We plan to deliver a hip hop musical masterpiece so crowd-pleasing; it will serve as the metaphorical equivalent of the Panic Button.”
– The Regiment
The Panic Button features guest appearances from Kev Brown, Finale, Boog Brown and Substantial as well as amazing vocal performances by singer Vincent J. Kelley. Production is provided by Soulution, Apollo Brown, Kev Brown, Newstalgia, Soulgate, Beat Butcha and BEATNICK DEE.